BACKBONE S1 EP1 - OG HOODIE

Our first drop logo, positioned down the center of the back, is the symbol that holds it all together. It’s not just a design. it’s a reflection of our roots and our purpose.

The logo represents the hood, the core of our culture and identity. For us, the hood is more than just a piece of clothing; it’s a symbol of resilience, protection, and the unwavering backbone that keeps us upright. The spine is the backbone of the body, and much like our spine, the hood carries us forward, giving us the strength to move, to face challenges, and to stand our ground. Without our spine, we would fall, unable to stand tall. Without the hood, we would lose our connection to the things that ground us and keep us moving forward.

When we designed our first logo, we knew it had to reflect this idea. The logo, stretched boldly down the center of the back, is not just a visual. it's a statement. It signifies that the hood is always with us, carrying us through life’s battles, holding us steady in moments of uncertainty. It’s a reminder that no matter where we are or where we’re going, the strength of our backbone will always keep us aligned.

As we dropped our first pieces, we wanted to share not just a product, but a movement one that embraces the power of standing tall, of wearing your strength proudly, and of keeping the hood close to your heart. When you wear HoodsUp, you wear your backbone with pride, knowing that you stand firm, grounded, and ready to face whatever comes your way.